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Best threads in the Business of Software forum - week 1

Ted Graham General
I'm a longtime reader of the Business of Software forum.  I'm now working on a software product with a few other people, so I send them a weekly email with the best threads for the week. 
From now on, I'll post my picks for most useful threads here as well.  This week there are two:
  1. Some interesting marketing lessons learned.
  2. A fascinating look at revenue numbers and trends for a variety of small software companies.