- New entrepreneurs are often paranoid that someone is going to steal their idea. With time and experience, most come to around to Howard Aiken's point of view, "Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats." More experienced entrepreneurs often decide to take on an established market. Competition proves that customers are willing to pay for a solution.
- The lure of working from anywhere often motiviates micro-ISVs. My wife and I want to move to Mexico, others are planning to move to Europe and the Sphinx is going to Egypt. Other people move somewhere cheap to take advantage of the low cost of living while launching the ISV. If you don't have a country in mind, you can pick your new location by the friendliness of the tax and business environment. But if you are looking to find partners or hire staff, you have much less flexibility in picking a location.
- Many micro-ISVs think that Marketing means $100/month on Adwords. If you have a bit more money available, this discussion on how to spend $50k is interesting.